30 Affordable Lingerie Brands

When it comes to closet staples for women, finding affordable lingerie can be a tricky undertaking. These affordable lingerie brands make good-quality intimate apparel that will make you look and feel cute. While cheap lingerie can be inexpensive, the best companies are known for their feminine designs, premium materials, fine craftsmanship and comfortable pieces. By combining classic styles with a modern size-inclusive approach, these popular designers are offering a range of bras, underwear, corsets and other undergarments that can complement any shape and size.

Whether you’re shopping around for sexy lingerie to drive your partner wild or just want cute and comfortable intimates for everyday wear, there are several great lingerie brands to consider. Some women will want nice lace bras and panties to wear everyday, while others may need cute lingerie to spice up date night. With so many budget-friendly choices, it can be hard choosing the perfect lingerie.

To inspire you, we’ve compiled a list of the best affordable lingerie brands. From Free People and Savage x Fenty to Torrid and Missguided, explore these inexpensive companies to find high-quality and cute lingerie.

 

Affordable Lingerie Brands

Savage x Fenty

Savage X Fenty is one of the best affordable lingerie brands in the world and focuses on offering intimate apparel for all genders, sizes and ethnicities. Founded by pop star Rihanna, this famous company uses high-quality materials to create sexy styles and comfortable designs for women who wish to embrace their natural beauty. Understanding that plus-size women and non-binary individuals are typically overlooked by fashion brands, this designer has created attractive balconettes, slips and everyday t-shirt bras that fit well and can be worn with confidence. They cover bra sizes up to 44DDD and all panties and bodysuits go up to the 3X range. Those who want early access to releases can sign up for the $60 Xtra VIP subscription service. Promising a carefully curated box of products each month, Savage x Fenty provides a line of products that won’t disappoint.

 

Free People

Free People is an American apparel brand that makes lightweight and bohemian lingerie. With some of the best cheap lingerie products on the market, Free People caters to women in their 20s who are looking for comfortable intimate pieces that let their individuality shine through. You can expect soft silhouettes, feminine lace, strung garters and practical nipple covers. Offering everything from Femme Boxer Shorts to elegant chemises, Free People promises to appeal to all.

 

Cacique

Cacique is one of the most popular affordable lingerie brands on the market, believing that every woman deserves perfectly-fitted bras, underwear and intimates to make her feel beautiful. With an impressive product line, this company walks the walk when it comes to inclusivity. While bras are the primary focus, you’ll find an amazing selection of panties, loungewear, shapewear and swimwear in the catalog. Whether you’re looking for a sexy babydoll or a comfortable thong, Cacique makes a range of high-quality choices you’ll love.

 

Zara

Zara is a Spanish clothing retailer that is a relatively new entry to the lingerie game. First launched in 2020, the brand’s underwear line has been rocking the industry with its affordable and elevated designs. Boasting everything from comfortable high-waisted sets to sophisticated dressing gowns and skimpy panties, Zara’s pieces are suitable for everything from a night out to a lazy Sunday afternoon on the couch. Focusing on what women want to wear instead of what men desire, this popular retail outlet takes contemporary femininity to new heights.

 

H&M

H&M is a Swedish clothing company known for creating simple lingerie pieces that prioritize comfort and practicality. Designed to be worn with casual outfits, you’ll find soft t-shirt bras and seamless options that are virtually undetectable under clothing. Women that need something more aesthetic for a date night will appreciate these daring lace bustiers and bralettes. From everyday staples to elegant, confidence-boosting push-ups, this enduring Swedish label has the ideal fit for every occasion.

 

Boohoo

Boohoo is a British online fashion brand known for its modern clothing designs, trendy footwear and cute lingerie. With several new pieces across its entire collection each week, you’ll be spoiled for choice with their figure-hugging undergarments. Although the company offers basic pieces for daily wear, they focus on sensual lines and feminine cuts that make a statement.

 

Pretty Little Thing

Pretty Little Thing is a UK-based e-commerce retailer known for its fashion-forward clothing, eclectic use of colors and playful lingerie designs. The brand was founded back in 2012 by brothers Umar and Adam Kamani, who realized that there was a serious gap in the fashion market for an affordable and stylish brand that could keep up with ever-changing trends. As a result, the company’s lingerie largely follows popular styles and covers everything from casual sports bras to dreamy lace balconettes. The products may not hold up as well as competing brands when it comes to longevity, but Pretty Little Thing remains a cost-effective choice for women on a budget.

 

Urban Outfitters

Urban Outfitters is a multinational lifestyle retailer that’s been taking the world by storm with cute and practical lingerie designs since its founding in 1970. Aimed at younger customers who are exploring their sexuality, you’ll find everything from vintage-style corsets to seamless bikini tops that are perfect for lounging. Despite its affordability, the company never skimps on quality. Including strong adjustable straps, intricate lace details and supportive underwiring in most of its bras, Urban Outfitters is all about blending style with substance.

 

Torrid

Torrid is an American retail chain that specializes in lingerie, clothing and accessories for plus-size women. Providing unrivaled choice for larger women, the brand carries sizes from 10 to 30 across its clothing lines and supports bust sizes up to 50DDD. Never afraid to challenge social norms, it dials up its lingerie with bold patterns, bright colors and intricate lace. With everything from daring racerbacks to faux-boned bras and bodysuits available, Torrid’s trailblazing underwear line continues to be ahead of its time.

 

Missguided

Missguided is an online clothing store known for producing alluring and on-trend designs at affordable prices. Boasting plunging push-up bras, impressive corsets and paneled bodysuits, this company is all about feeling good in your own skin. Women needing firm support will appreciate the brand’s underwire bras, while streetwear fans will adore the extensive selection of jersey tops and daring bralettes. Whether you’re looking to dial things up in the bedroom or simply want to feel comfortable at the office, Missguided has got you covered.

 

Hanky Panky

Since bursting onto the scene in 1977, Hanky Panky has been known for manufacturing ultra-comfortable underwear that’s built to last. Having appeared in the Undie Awards Hall of Fame multiple times since its inception, the company believes that superior comfort needn’t be sacrificed for sex appeal. They use only the finest materials available, including luxurious Supima cotton for a soft touch. Using more stitches in its bras and panties than any direct competitor, undergarments from Hanky Panky are guaranteed to stand the test of time.

 

For Love & Lemons

For Love & Lemons is a Los Angeles-based fashion brand that believes in the power of female companionship, individuality and self-expression. Each silhouette is handpicked by founders Laura Hall and Gillian Rose Kern, and both women pride themselves on producing their garments in just two countries to reduce the company’s carbon footprint. Lingerie from this kitsch retailer tends to be feminine and frilly, often incorporating embroidered florals, delicate bows and beautiful cutouts. However, the brand also features romantic reds and leather accents in its catalog for a more sensual feel. Prioritizing the female gaze, For Love & Lemons has something for everyone.

 

Honeydew Intimates

With its all-American charm, relaxed loungewear line and unique fringed bralettes, Honeydew Intimates is quickly becoming a frontrunner in the lingerie industry. Managing to balance cute racerbacks and boy shorts with effortlessly sexy cutout bras and audacious thongs, this company aims to be a one-stop shop for underwear enthusiasts. Targeting women from various socio-economic backgrounds, Honeydew Intimates believes that every woman deserves the chance to sport fashion-forward lingerie.

 

Aerie

Aerie is an intimate apparel brand that offers an impressive collection of unlined bralettes, seductive bras and super-soft loungewear for women. Priding itself on designing clothing for regular women, the company co-opts popular styles like high-waisted panties and breathable silk bralettes to make their customers feel confident and cozy. Using materials like satin, mesh and lace to dial things up instead of artificially creating cleavage with push-up features, Aerie encourages women to embrace their natural beauty.

 

Only Hearts

Only Hearts is an eco-friendly lingerie company that blends sustainable manufacturing practices with creative and sensual designs that are made to be seen. Unlike other brands, founder Helena Stuart believed that there was beauty in revolution and made it her mission to create beautiful bralettes, underwear and loungewear. Women looking for comfort can focus on the Underpinnings collection for cool and breathable comfort, while fashionistas can take risks with the company’s plunging Marisol bodysuit or ruched bralettes. Using only organic and recycled textiles, Only Hearts makes a striking impact while keeping its carbon footprint light.

 

Lovehoney

Lovehoney is a British brand that sells erotic gifts and high-quality intimates. These lingerie sets ooze sensuality and are generally adorned with straps, satins, bows and leather accents to enable women to fulfill their partners’ every fantasy. Stocking everything from elegant baby dolls to seductive stockings and commanding garter belts, your next date night will be one to remember.

 

Adore Me

Adore Me is a lingerie company based in New York City that set the standard for inclusive sizing in the underwear market. Boasting sizes that range from XS to 4XL, the brand leaves no stone unturned when it comes to inclusivity. Despite being extremely affordable, each piece is comfortable and feels luxurious against the skin. The lace detail and impressive stretch of the Kaye Teddy line make it an excellent choice for plus-size women, while the partially adjustable pads of the Kimmy Push Up collection gives smaller-breasted women enhanced comfort. Balancing sex appeal with practicality, Adore Me is a growing brand that’s here to stay.

 

Bluebella

Founded in 2005 by Emily Bendell, Bluebella is a British lingerie company that believes in designing contemporary and spirited pieces that speak to the modern woman. Feeling that lingerie should empower women even if it’s never seen, the in-house team endeavors to release four unique collections each year that feature unusual lines, bold cutouts and striking silhouettes. Whether you value the softness of a classic cotton brief or prefer provocative mesh thongs and push-up bras, Bluebella’s exquisite designs are bound to boost your confidence.

 

CUUP

CUUP is an online lingerie retailer that started its life in 2017 in New York. Aiming to redefine the fit and feel of female undergarments, the company provides a virtual fitting service with an expert to ensure women don’t experience pinching, pulling or poking from underwiring. The brand is known for its minimalist aesthetic and streamlined designs. As a result, customers can expect typical frills and loud patterns to be replaced with vibrant colors and simple materials. Offering resilient mesh plunge bras for a sultry feel and skinny-strap triangle options for everyday wear, you won’t want to unclip your CUUP bra at the end of the day.

 

ASOS

Aimed at young adults that wish to express themselves freely, ASOS is a British online fashion retailer that is always in touch with the latest trends in the fashion industry. Although they stock staple pieces under the ASOS Design label, this e-commerce giant also lends its platform to up-and-coming boutique brands like Cleo and Evollove. With several hundred options to choose from that incorporate lace details, fringing and ultra-feminine lines, a set from this powerhouse company will see you dressed to impress.

 

Cosabella

Cosabella is a popular Italian fashion brand that makes quality intimate apparel, including bras, panties, thongs and cute sleepwear. Unlike traditional designers that use padding, underwiring and strapping to provide support, this lingerie maker experiments with elastane and netting for bras that effectively mold to a woman’s figure. This prime fit is particularly noticeable in their bestselling Soiré collection, which boasts elastic trimmings and lightweight mesh for breathability. Blending American fashion trends with fine Italian craftsmanship, Cosabella has certainly made its mark in the lingerie world.

 

True & Co

True & Co is an American lingerie startup that seeks to disrupt the industry by gauging women’s opinions through their signature Fit Quiz. Taken by over 9 million women to date, these responses aid the company’s approach to fit, material sourcing and design. Believing that bras and panties should be comfortable and supportive, most products are made with their iconic True Body fabric. Designed to conform to the female body, this innovative material offers a seamless fit. Regularly donating to I Support the Girls and the ACLU and NAACP Legal Defense Fund, True & Co is a brand that feels amazing and does good in the community.

 

Gooseberry Intimates

Gooseberry Intimates started its life in Bali and is known for producing unstructured bras that inspire confidence. Drawing influence from French fashion and architecture, the brand is no stranger to elegant silhouettes and neutral tones. Thanks to their base in Bali, the founders aren’t afraid to experiment with local materials like Indonesian lace. Aiming to incorporate fashion trends from both the east and west, Gooseberry Intimates is a fascinating global company that shows no signs of slowing down.

 

Bare Necessities

Boasting an impressive range of sizes across its lingerie and swimwear collections, Bare Necessities has made a name for itself as one of the most impressive underwear specialists in recent history. Stocking cup sizes A to J and bands that go up to 50, every woman can find her ideal fit. Whether you prefer the Parisian elegance of the Louisa Bracq line or favor the romantic silhouette of the Aubade collection, this eclectic brand gives women all the tools they need to shine.

 

Yandy

Yandy is an American online retailer that first burst onto the scene in 2007 and has since made an impression with its sexy lingerie, Halloween costumes and high-quality swimwear. Not for the faint of heart, this brand specializes in over-the-top lingerie that’s adorned with fur, leather, ruffles and tassels. Available in straight and plus-sized variations, Yandy encourages women of all shapes to embrace their unique sensuality.

 

Parade

Parade is an underwear company that puts sustainability above all else. Believing that high-quality lingerie needn’t cost the earth, this eco-friendly brand seeks to keep its environmental impact low by using Certified Recycled Nylon across all lines. Offering a range of soft thongs, briefs and bralettes, the company focuses on classic cuts that are dialed up with vibrant colors and patterns. Incredibly lightweight and tested on a range of body types to ensure optimal comfort and fit, Parade is a lingerie brand to keep tabs on.

 

Playful Promises

Based in London but quickly making a name for itself on the global stage, Playful Promises is a quirky lingerie brand known for its cheeky cutouts and breathtaking designs. Understanding that women can use underwear to express themselves, the company makes affordable and accessible bras and panties for every occasion. Making use of delicate lace, bold colors and vintage silhouettes, Playful Promises is a reliable pick for any woman who wants to showcase her wild side.

 

ThirdLove

ThirdLove is an American lingerie brand that strongly supports body positivity and inclusivity for all. Their interesting name was born from the brand’s mission statement. Believing that a beloved item should hit the three main points of style, feel and fit, founders Heidi Zak and David Spektor refuse to allow any product to reach the market until it’s been quality-checked for each point. The items are budget-friendly but the company’s impressive “try-before-buying” guarantee is what keeps customers coming back. By allowing women to return any piece that isn’t an ideal fit, you’ll never be stuck with something that’s not right for you.

 

LIVELY

LIVELY is an American lingerie brand that is designed for women who feel ignored by traditional high-end brands. Noting that women required comfortable underwear that was suitable for working from home, this innovative company coined the term “Leisurée” to describe its comfortable loungewear and bralettes. Using high-quality materials and aiming to produce eco-friendly products to prevent overproduction and wastage, LIVELY offers many stunning product lines worth exploring.

 

Calvin Klein

Calvin Klein is an enduring fashion company known for its stylish and minimalist underwear. Specializing in quality basics like bralettes and briefs, this popular name brand uses pure cotton for breathability and keeps all logos front and center for a designer feel. Designing underwear that’s well-constructed and undeniably attractive, Calvin Klein remains one of the most popular lingerie brands on the market.

 

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